Volvo preparing nine new models within 12 months

Article by Christian A., on January 15, 2013

Within the next 12 months, major updates will be given to eight of Volvo’s nine-model range, according to new company boss Hakan Abrahamsson. He told Autocar that after these updates, consumers will then get to see the all-new XC90 replacement, which starts selling in late 2014.

The new XC90 would be the first model to use Volvo’s new ‘Scaleable Platform Architecture’, which will be used on all future models starting with the S60 upwards.

This year, the current 60- and 70-series cars will receive external makeovers. Majority of Volvo’s models will be using the new engines. Volvo is offering this product blitz in response to the declining sales in 2012. Volvo sold 421,951 cars in 2012, which is 6% lower than in 2011.

Abrahamsson told Autocar that the decrease was nearly totally caused by the weakness of the European market, where Volvo retained its share, but in a deteriorating market. Abrahamsson said that Volvo is planning to do it alone in replacing the smaller 40- and 50-series models.

Volvo is now expected to attempt and design a small platform itself, probably by sharing parts with its Chinese owner Geely, after having looked at attempting to find a partner to offer a small platform to replace the current Ford-derived architecture.

In addition, Abrahamsson said that Volvo won’t produce a car smaller than the current V40. But any new models are not likely to arrive before the second half of the decade. He said that Volvo continues to work on "better defining" its brand values to the car-buying public.

This is because the SUV will be known as the ‘core’ Volvo model instead of the classic estate car. The XC60 was Volvo’s top-selling model last year, with sales of 106,203 units, a marked increase from 97,183 in 2011.

In terms of visuals, the new Volvo XC90 has one that is striking. With seven seats, this premium quality SUV has safety features that are top-of-the-line. New powertrain technologies are fitted inside with the power and fuel efficiency truly unmatched.

Finally, the interior has that exceptional finish. For Volvo, the new XC90 signals a brand new chapter in its history while being able to reveal what the future direction of the design is. It comes with its very own lineup of technologies while making use of the Scalable Product Architecture (SPA) technology.

This will also be the first Volvo to have the brand’s new iron mark, which is more pronounced. What this refers to is the iconic arrow which lines up gracefully with the diagonal slash on the grille. Combined with the “Thor’s Hammer” T-shaped DRL lights, this iron mark reveals a confident and unique face for the brand’s upcoming generation of cars.

The new XC90 will have a number of key design signatures that will be present on the entire lineup. These include the tattoo-like rear lights which are connected with the polished shoulders. Other signatures are the beltline and the bonnet,which is not only larger but has a new topography too. In order for the sides to have that extra visual muscle, a number of wheel sizes are offered going as high as 22 inches.

Volvo revealed that for the XC90’s First Edition, at total of 1,927 units will be made and individually numbered. This will only be sold through digital format. Released sometime in the early part of September 2014, the brand said the model sold out within 47 hours.

Topics: volvo

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