Volvo reveals future plans

Article by Christian Andrei, on August 25, 2010

The uncertainty that surrounds the future of Volvo has been a distraction, admitted Volvo CEO Stephen Odell who nevertheless said that his chief role is to develop a plan to bring back Volvo to a place of "sustainable profitability" that would include, among other things, underscoring design features and fuel economy in its marketing strategies. This is an obvious departure from the traditional Volvo marketing emphasis on safety.

A meeting with a Swedish delegation last Monday during the Detroit Auto Show transpired between Odell, together with Ford CEO Lewis Booth, presumably to discuss the future of the ailing company.

Although selling of the Volvo is not out of the question, Ford said, but serious buyers are just not available at this time.

Sales dropped by 16.45% from 448,000 units sold in 2007 to only 374,296 in 2008. Volvo is the only brand left in the Premier Automotive Group of Ford, which in the past included such names as Aston Martin, Land Rover, Jaguar and Lincoln.

Of course, Aston Martin was sold into private ownership in 2007, Jaguar Land Rover was bought by Tata Motors last summer and Lincoln was recalled and is under direct Ford control since 2002.

Odell just took over Volvo last year and is optimistic about the whole prospect of Volvo's "zero negative equity" which he said he would, along with creating the right products and the right communication, capitalize to bring the company to a better future.

Topics: volvo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries