Volvo reveals future plans

Article by Christian Andrei, on August 25, 2010

The uncertainty that surrounds the future of Volvo has been a distraction, admitted Volvo CEO Stephen Odell who nevertheless said that his chief role is to develop a plan to bring back Volvo to a place of "sustainable profitability" that would include, among other things, underscoring design features and fuel economy in its marketing strategies. This is an obvious departure from the traditional Volvo marketing emphasis on safety.

A meeting with a Swedish delegation last Monday during the Detroit Auto Show transpired between Odell, together with Ford CEO Lewis Booth, presumably to discuss the future of the ailing company.

Although selling of the Volvo is not out of the question, Ford said, but serious buyers are just not available at this time.

Sales dropped by 16.45% from 448,000 units sold in 2007 to only 374,296 in 2008. Volvo is the only brand left in the Premier Automotive Group of Ford, which in the past included such names as Aston Martin, Land Rover, Jaguar and Lincoln.

Of course, Aston Martin was sold into private ownership in 2007, Jaguar Land Rover was bought by Tata Motors last summer and Lincoln was recalled and is under direct Ford control since 2002.

Odell just took over Volvo last year and is optimistic about the whole prospect of Volvo's "zero negative equity" which he said he would, along with creating the right products and the right communication, capitalize to bring the company to a better future.

Topics: volvo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries