Volvo styling chief Peter Horbury moves to Geely

Article by Christian Andrei, on November 2, 2011

Peter Horbury, the styling boss at Volvo Car Corp., is transferring to the Swedish vehicle manufacturer's sister brand, Geely Group, to serve as senior vice president design. The successor of Horbury as Volvo's styling chief has yet to be named. The process is ongoing, a Volvo spokesperson said, adding that the design departments at the two companies are run independently. China's Zhejiang Geely Holding Group owned the two vehicle manufacturers.

Volvo CEO Stefan Jacoby commented that Horbury has played "a very important role" for the design of Volvo during "a long period of time," adding that he has "a legendary position in the automotive world." Horbury is credited with moving Volvo away from its boxy origins to the sleeker, leaner models seen in the automaker's current product range.

In 1991, he started his career with the Swedish automaker as head of design, assisting in the creation of new models such as the XC90 crossover prior to his move to Ford's Premier Automotive Group in 2002 where he was responsible for the design at all four PAG brands: Jaguar, Aston Martin, Volvo and Land Rover.

After two years, Horbury transferred to Detroit to serve as executive director of design at Ford, prior to his return to Volvo in 2009 to serve as the vice president of design. Zhejiang Geely bought Volvo from Ford in 2010 for around $1.5 billion. From 2007 to 2010, Ford sold all four brands comprising the PAG group.

Topics: volvo, geely

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016