Volvo targets to sell 28,800 XC90s in a full year

Article by Andrew Christian, on February 24, 2015

Volvo is aiming to sell 28,800 units of the redesigned XC90 crossover in a full year. Volvo is launching the XC90 in May and has regarded it as its rebirth. Volvo considers the redesigned seven-seat, full-size crossover as critical to its resurgence after it saw its 2014 sales drop 7.9 percent to 56,366 vehicles in the United States, which grew 5.9 percent in the year.

The XC90 is the first vehicle that the carmaker has developed independently since it became a part of Zhejiang Geely Holding Group Co., underpinned by a new flexible platform that will also underpin most of its future models. The XC90 will also be powered by a new family of four-cylinder engines. It will be the first Volvo model that contains no component from former owner Ford Motor Co.

“It is truly everything we stand for,” remarked Bodil Eriksson, executive vice president for product marketing communications at Volvo Cars of North America. Volvo is planning to build around 100,000 XC90s in a full year and will target the US as its main market, followed by China, Sweden and the rest of Europe.

According to Frank Vacca, product brand manager for Volvo Cars of North America, the XC90 will be up against against five luxury crossover that have gained strong followings -- the Acura MDX, Audi Q7, BMW X5, Mercedes-Benz ML and Infiniti X60. To compare, Acura sold 65,603 MDX crossovers in 2014 while Volvo delivered just 3,952 XC90s.

The redesigned XC90 for the US will be equipped only with all-wheel drive and will be powered by a 316hp 2.0-liter turbo and supercharged engine mated to an eight-speed automatic gearbox.

It will have a starting price of $49,895 (Momentum model) and a ceiling tag of $55,495 (Inscription model). Volvo will offer a 400-hp plug-in electric hybrid that could travel 25 miles on electric power alone goes starting in the fall.

Topics: volvo, volvo xc90, suv, sales

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