Volvo throws out plans for new flagship sedan

Article by Christian Andrei, on April 27, 2011

Volvo Car Co. has decided not to include a new flagship sedan in its expansion and will instead focus on new products on its core segments. At the Shanghai auto show last week, CEO Stefan Jacoby said that building a rival for the BMW 7 series and Mercedes S class isn’t part of its midterm or long-term strategy right now.

Soon after Zhejiang Geely Holding Group bought Volvo for $1.7 billion in 2010, Geely Chairman Li Shufu had been campaigning for Volvo to go more upscale so that it can rival the German luxury brands.

Jacoby said that it is “too early” to go into the S-class-size market. Through the next five years, Volvo will spend $11 billion to redesign products and enhance production capacity in China.

Volvo will put up an assembly plant in the city of Chengdu while the fate of a second plant in China will be decided after a few months. He didn’t say how much the Chengdu plant costs. This plant, which is set to open in 2013, will build 125,000 units a year initially but can expand production to 200,000 units.

It was rumored that Volvo will convert an existing Geely assembly plant in the southwest China city of Chengdu but instead, Volvo will build its plant on a greenfield site in that area. Volvo hopes to sell up to 200,000 cars annually in China by 2015. Volvo may also export several vehicles from China.

The 2011 Auto Show at Shanghai shows Volvo Car Corporation’s visualization of a Scandinavian Design masterpiece for car buyers that have excellent taste. The Volvo Universe Concept, a huge luxury sedan integrated with the latest human-centric design languages, acclaims the classic Volvo’s beautiful lines.

Volvo Car Corporation President and CEO Stefan Jacoby said that the Volvo Universe Concept lets the world take a peep into what it can expect from the upcoming top-of-the-line-sedan.

The long-term strategy of Volvo Car Corporation is to succeed as a truly global company with products designed to meet the needs and lifestyle of its customers.

Scandinavian Design is concerned about understanding people and caring for them. It is the aspiration of Volvo Car Corporation to be the best brand to interpret what modern luxury car buyers want.

The Volvo Universe Concept is designed to elicit a subconscious wish as well as a sensation of everlasting beauty. While its coupe-like roofline with its modern solid rear makes it move into the future, its design cues borrowed from past classic models reflect Volvo’s proud legacy.

Volvo Car Corporation Vice President Design Peter Horbury said that this design is similar to those of luxury goods that survive the test of time. With the company’s special Scandinavian Design, it can compete with the best. It offers the ultimate in terms of performance and technology yet it comes with no complexity or superficiality.

Pure and User-friendly

The Volvo Universe Concept comes with a comfortable, sophisticated interior that also happens to be user-friendly and freshly uncomplicated. It has a driver-oriented front and a relaxing rear.

The in-command driver area comes with intuitive controls plus a touch-screen that meets the hand as the driver reaches for it, with everything activated from a seat inspired by extremely comfortable chairs.

Rear seat passengers are surrounded by pure comfort. The interior, which moulds towards the rear seat, makes the passenger feel one with the seating environment.

The front seats have a dynamic feel plus a dark color scheme that fades continuously into the rear until it transforms totally into a light rear seat tranquil refuge. Volvo Universe Concept is filled with classic details with its materials, textures and forms given a twist to create a unique, modern luxury experience.

Topics: volvo, sedan

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