Volvo to introduce the S60L in China

Article by Christian Andrei, on May 15, 2012

There’s apparently a rising demand for both stretched cars and SUVs in China. There are rumors that Volvo will start to produce a Volvo S60L in its new Chengdu facility at the end of the year. Volvo is seeking to roll out around 200,000 cars annually at this new plant. It’s likely that the XC60 will enter production at the same time.

This means that Volvo will have two strong cars, which can be used as the basis of its plans in China. Volvo is reportedly going along with the obvious theme at the recently held Beijing Auto Show of stretched L cars. In China, lengthened cars are at the height of popularity. Citroen Elysee’s leg room is now bigger from the extra 10cm in its B-Pillar. Audi is available in L form as standard.

The precedent was set by the A6L while the A4L acquired the sales volume to make it successful. BMW was quick to get on this trend by presenting the BMW328Li at the Beijing Auto Show.

BMW displayed a stretched 3-Series, a lengthened-compact sedan, at the Beijing show. It probably won’t take long before a C-Class L will be built. The S60 is already being imported to China.

The S60 is produced in Holland, so importing it to China makes it a bit expensive at 280,000RMB. The price increases for the 1.6T version.

Meanwhile, the 2.0T is priced from 300,000RMB. The Volvo S80L is already produced in China via the Chang’an-Volvo tie up. The S80L has been selling very poorly. It hasn’t made any sort of impact to a segment that’s dominated by the Audi A6L, BMW 5L and E-Class L.

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