Volvo to unveil a new concept at the 2011 Frankfurt Motor Show

Article by Christian Andrei, on September 8, 2011

Volvo will be unveiling a new concept vehicle at the 2011 IAA in Frankfurt that will illustrate the appearance of the future engine line and platform. The popularity of Volvos had been due to their powerful five-cylinder and straight-six units, particularly their diesel-powered SUVs. The concept signals a change as it previews a future wherein four-cylinder units will be used on all of its units, whether fueled by petrol or diesel.

Peter Martens, Volvo’s Senior Vice President for Research and Development, said that the time has come to “stop counting cylinders.” He said that this concept will demonstrate that downsized engines still meet customers’ expectations on luxury and driving enjoyment. Volvo is expected to switch to fewer cylinders and to offer direct injection for its gasoline and common rail for its diesel variants.

Martens also implied that these units may be used in future hybrid powerplants. He asserted that Volvo will build better-performing four-cylinder engines compared to the current six-cylinder units. These engines will also have lower fuel consumption than the existing four-cylinder generation.

With the changes, Volvo intends to save some money and reduce the vehicles’ weight since the Volvo Environmental Architecture (VEA) units will cut the number of unique engine parts by 60% while dropping 90 kg (198 pounds) off the weight of the engines.

The strategy of Volvo Car Corporation has always been to attain profitable growth by becoming a global company whose products are designed to meet the lifestyle and needs of its customers. Indeed, the company has long made it a point to ensure that the lives of customers are more enjoyable and less complicated. It also wants to strengthen its dedication as it relates to environment and safety. Stefan Jacoby shares that the company strives to continue to compete with the best and he has highlighted the fact that it offers a special kind of luxury.

Cars from Volvo, he adds, are simple and intuitive, and thus customers can experience enjoyable driving pleasure and feel safe at the same time. Jacoby continues by saying that customers can still enjoy having a luxury car and at the same time remain to be environment conscious.

A good example of this is the Volvo You Concept which focuses on the strategy of "Designed Around You." In general, this concept car is able to show how the company’s latest Scalable Platform Architecture can introduce dynamic design possibilities in addition to the different industrial benefits and technological advantages. This model was inspired from, and even created through partnerships, with different world-famous brands.

That’s why it is able to exhibit the high level of delicate craftsmanship that one expects from a Volvo. In order to honor the elegant and sweeping lines of classic version, this new luxurious sedan comes with the sculpted Scandinavian form language. Finally, by making use of the current intuitive smart pad technology, the company has managed to highlight its plan of taking the lead when it comes to developing super-functional connectivity features.

Jacoby relates that while the company’s heart remains in Sweden, its eyes and ears will be around the world as it plans to be the brand that provides the best interpretation of what customers want from modern luxury cars. The You Concept form Volvo, he says, echoes the perception people have when it comes to luxury that goes above the traditional view. There continues to be an increasing appreciation of that clever mix of smart technology, superior craftsmanship, and elegant design.

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