Volvo Trucks launches groundbreaking multi-media marketing campaign

Article by Christian Andrei, on January 16, 2013

Volvo Trucks has launched a multi-media marketing campaign that demonstrates the company’s user-friendly suite of solutions that operators can use to remain compliant with O Licence regulations and in that way, it can secure optimum OCRS scores. The campaign, which is dubbed as ‘The Science of Compliance’, is focused on Volvo’s notable, established range of solutions to help keep operators compliant and maintain vehicle uptime.

These include Dynafleet Online telematics with driver and truck information monitored through the internet, real-time Onboard Fault Diagnostics, Volvo Service Point Online maintenance planning (with automatic updating for all truck types, including non-Volvo), active Truck Load Monitoring System and fully accredited Driver CPC training courses.

Volvo Trucks Commercial Aftermarket Director Tony Davis said that the company is working hard to convince transport operators that Volvo Trucks isn’t only a truck maker and that it could offer so much more.

He added that with its current variety of products and services, it seeks to help operators apply a “somewhat more scientific approach” to O Licence compliance by choosing to make use of Volvo’s user-friendly solutions.

They stand for not just amazing added-value but they’re also meant to emphasize that ignorance to the law is no defense. Davis concluded that getting trucks off the road due to non-compliance issues has a direct effect on uptime and to the bottom-line of the businesses as a result.

The Volvo Trucks campaign reminds operators of the possible consequences of not being able to comply with VOSA.

Topics: volvo, truck, advertising

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