Volvo V40 production kicks off

Article by Christian Andrei, on May 17, 2012

Just as order books open, the brand new Volvo V40 gets wide acceptance in the fleet industry especially by future value guides and leasing companies. Residual values, desirability and demand for this latest five-door hatchback are forecasted as being strong. According to National Corporate Operations Manager Selwyn Cooper at Volvo Car UK, the vehicle relies more on fleet advice and feedback in the last six to twelve months before its launch.

He further stated that this is the most important vehicle that the company has introduced in the past 20 years. Much of the design, technology and specification of Volvo's new hatchback are developed with the "company motorist in mind," he added.

Moreover, he explained that the fleet industry are now an "integral part" of their final development of a vehicle prior to its launch in order to be sure that prices, positioning and specification are "all where they should be."

The positive feedback from the industry is "vital" as the brand attempts to boost its foothold in the corporate sector, Cooper stated. Senior Manager Pricing Risk Andrew Mee at Lex Autolease commented that they  believe the vehicle will be "a success," adding that their residual value predictions are "at a similar level" to VW Golf, ahead of the recent Audi A3 Sportback, and just behind the latest BMW 1 Series.

The V40 offers an enhanced driving experience more than any other Volvo models in the past. The suspension provides control without feeling overly firm.

Refinement levels are good, matched by a high quality interior with the typical comfortable Volvo seats, Mee added. Other standard features are Volvo's pioneering low-speed collision avoidance system, world-first pedestrian airbag technology, City Safety and Bluetooth handsfree telephone system.

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