After over a year of pressuring Volvo Cars' executives in Sweden to reverse a decision not to offer the Volvo V60 in the United States, the carmaker's American sales unit finally got its wish. The Volvo V60 will come to the US starting January 2014. But Volvo Cars of North America won't stop at V60, and will also push for the smaller V40 five-door.
Tassos Panas, head of marketing and product development at Volvo Cars of North America, remarked that he will spend 2014 lobbying for the V40 too. He remarked that the V40 "is a great small vehicle," and they would love to have it offered in the US. He added that although the V40 is not currently in their plan, it would not stop him from making it a reality.
Panas, however, has to deal with one significant problem -- the V40, which went on sale in Europe in 2012, is not approved in the US. The V40 replaced the V50 station wagon and S40 sedan in Volvo's lineup for Europe, targeting the BMW 1 series and the Audi A3.
The V40 is currently underpinned by a Ford platform, it is expected that the next generation that will be due in four to five years, will be based on a modular compact platform being jointly developed with Volvo's Chinese parent Zhejiang Geely Holding Group Co.