Volvo will discontinue offering the C30 hatchback by the end of 2012, a spokeswoman has confirmed via email. According to the statement, Volvo now has to reshuffle its lineup in order to get Volvo have a better position for the future. In 2007, Volvo had the launch of the 2008 C30 with hopes that the unusual hatchback would be liked by driving fans and those who are looking for stylish small cars.
For the driving enthusiasts, Volvo released a C30 powered by a standard 2.5-liter turbo-five engine with 227 hp and 236 lb-ft of torque. Volvo claims that it has a top speed of 149 mph. For those in the market for small cars, Volvo played up the large glass liftgate used by the Volvo 1800ES as well as its interior features such as a waterfall-style center stack.
In a statement, Volvo said that the C30 enabled the automaker to get connected with their fans. It also boosted Volvo’s image as a luxury brand. Unfortunately, its sales weren’t that impressive.
The C30 never recorded high volumes. So far in 2012, Volvo had sold only 2173 C30s in the U.S. It was in 2008 that its annual sales peaked with 4299 units sold. This was the second year that the model has been available in the market.
In 2007, sales fell to 4266. It sold 2906 cars in 2010. Last year, 3471 units were sold. In comparison, the Mini Cooper hatchback has sold 21,343 units so far in 2012. Last year, 28,067 units were sold.
The Fiat 500, which had a difficult time in finding its niche in the U.S. market, sold 19,769 sales in 2011. One major issue is its price. With a starting price of $26,395 (including destination costs), the 2013 Volvo C30 is more expensive than any of the stylish hatchbacks mentioned above, or performance models such as the Volkswagen GTI. Meanwhile, the range-topping C30 R-Design Platinum has a price tag of $33,745.