VW bets on a mid-sized SUV to boost its sales in the United States

Article by Andrew Christian, on May 15, 2014

In order to become the largest carmaker in the world, Volkswagen AG announced that it plans to boost its sales in Brazil but also bolster its slumping sales in the United States. The German company has already laid the foundation for growth both in North and South America by deciding to build a mid-sized SUV for the US, construct a new Audi site in Mexico and overhaul its model lineup in Brazil, the carmaker said in a statement.

VW chief executive Martin Winterkorn told Automotive News that the Americas are the key of company’s 2018 strategy, which is why the carmaker wants to and must grow there substantially and profitably.

VW’s top executives in the United States have been pressing for an expansion of the carmaker’s Chattanooga plant to produce a three-row SUV that will be rolled out in the country in 2016. A decision is expected this year, although VW could opt to assemble the SUV in Mexico.

The German carmaker expects its annual deliveries to top 10 million vehicles in 2014, four years earlier than forecast. What's more interesting is that Volkswagen is also planning to launch 100 new or revamped cars through 2016 in a bid to dethrone Toyota from the global auto-sales crown by 2018.

VW saw its sales jump 6 percent to over 3.2 million vehicles in the first four months of 2014, which is a new record for the period. The sales were boosted mainly by an expansion in China, offsetting a 10-percent drop in VW brand sales in the US in the period. [source: automotive news - sub. required]

Topics: vw, suv, united states

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016