VW bets on a mid-sized SUV to boost its sales in the United States

Article by Christian Andrei, on May 15, 2014

In order to become the largest carmaker in the world, Volkswagen AG announced that it plans to boost its sales in Brazil but also bolster its slumping sales in the United States. The German company has already laid the foundation for growth both in North and South America by deciding to build a mid-sized SUV for the US, construct a new Audi site in Mexico and overhaul its model lineup in Brazil, the carmaker said in a statement.

VW chief executive Martin Winterkorn told Automotive News that the Americas are the key of company’s 2018 strategy, which is why the carmaker wants to and must grow there substantially and profitably.

VW’s top executives in the United States have been pressing for an expansion of the carmaker’s Chattanooga plant to produce a three-row SUV that will be rolled out in the country in 2016. A decision is expected this year, although VW could opt to assemble the SUV in Mexico.

The German carmaker expects its annual deliveries to top 10 million vehicles in 2014, four years earlier than forecast. What's more interesting is that Volkswagen is also planning to launch 100 new or revamped cars through 2016 in a bid to dethrone Toyota from the global auto-sales crown by 2018.

VW saw its sales jump 6 percent to over 3.2 million vehicles in the first four months of 2014, which is a new record for the period. The sales were boosted mainly by an expansion in China, offsetting a 10-percent drop in VW brand sales in the US in the period. [source: automotive news - sub. required]

Topics: vw, suv, united states

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