The poor sales of VW’s mid-engined Blue Sport two-seater have made it very hard to justify investments for the model. This means that its future may be in jeopardy. The main obstacle is the US market, where the model isn’t seen as a priority even with a plan that by 2018, its sales will nearly treble 800,000 units.
VW of America boss Jonathan Browning said that to achieve this figure, the company doesn’t have to continue to add to its lineup of models. Instead, the focus is on its core models. The biggest market in the world for sports cars is the U.S. Placing Blue Sport on low priority means that VW can’t get near the 50,000 or higher annual global production it requires to get the green light for production.
Uli Hackenberg, VW’s engineering boss, said that the engineering for the Blue Sport has been completed. The next major step is the business case. Hackenberg said that the project doesn’t have an official release date yet.
He emphasized that the problem isn’t about the technology but of having sufficient sales volume. The Blue Sport isn’t likely to enter production with its continuing delays. It was three years ago that this design was shown in Detroit.
This means that its styling will quickly date and will make the goal of entering production a much more difficult goal to achieve.
Sister models from Audi and Porsche are affected by the Blue Sport being placed on hold. To compliment the R8, Audi is looking for a compact mid-engined two-seater in its range however, Porsche isn’t too eager.
Sources from inside Porsche said that this car may succeed the iconic, four-cylinder powered 550 of the 1950s. However, some Porsche officials are concerned that Boxster sales will suffer if an entry-level sportscar will be released.