VW could sell CrossBlue as complement for Touareg in Europe

Article by Anita Panait, on November 25, 2013

Volkswagen could sell its CrossBlue mid-sized sports utility vehicle in Europe as a complement for the Touareg SUV already sold in the region. The CrossBlue-Touareg relationship could work in the same way that the sporty BMW X6 complements the traditionally styled X5. VW showcased the four-seat CrossBlue Coupe concept this week at the Los Angeles auto show, after unveiling it at the Shanghai auto show in April.

VW unveiled a seven-seat CrossBlue concept at the Detroit auto show in January. A VW spokesman told Automotive News Europe that a production CrossBlue could be available in Europe, noting that a decision has yet to be taken. VW of North America disclosed that it will decide by the end of 2013 if it will produce the CrossBlue and where it would be built.

The German carmaker is expected to introduce the seven-seat CrossBlue in 2016. This is considered as crucial for the United States as its sales in this country have been on a slump.

The VW brand is targeting to sell 800,000 units annually in the US by 2018. However, its volume in the first 10 months of 2013 dropped 4 percent to 343,000 units in the US, where the carmakers as whole posted an 8-percent surge in sales to 13 million units. VW may build the production CrossBlue on a new assembly line in Chattanooga, Tennessee, or in Mexico.

Topics: vw, vw touareg, suv

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