Despite VW's emissions scandal, Audi remains untouched and expects bigger sales

Article by Andrew Christian, on January 21, 2016

Regardless of what you think of parent company Volkswagen, after a long year of trouble and controversy regarding their diesel lineup of cars, there is little doubt that Audi has a leading edge on the luxury lineup of vehicles they produce.

Having just completed a market-leading year even with 60% of its product portfolio set to be overhauled in the next year to 2 years and after having reached their 200,000 vehicle market segment sales goals ahead of their own scheduling, Audi is poised for an even greater increase in sales worldwide in 2016.

With the new redesign of the Q7 crossover in markets now, the all new A4 sedan and R8 supercar coming this spring, and the heralded arrival of the new A4 version of the Allroad platform just in time for flakes to fly in much of the northern hemisphere, Audi should be well on the road to a strong 2016 performance.

If the outlook for this year weren't enough to put smiles on the faces of Audi AG CEO Rupert Stadler, or Audi America CEO Scott Keogh, as well as Audi enthusiasts all over North America, the prospects for the following year include facelifts to the A5 and Q5 models as well as additions to their current portfolio including the newer and larger Q8 luxury SUV, as well as the provocative RS3 model boasting 367 hp from Audi's 5 cylinder engine line.

Both vehicles will be in production on the world market prior to introduction in the American market. Audi has no intention of resting once those introductions are made. Stadler stated that their intention is to reach an impressive 60 models by 2020.

That would mark an increase of 15% to its already large portfolio. With the discussion of models, lineup, and power train options inevitably coming back to diesel emission issues, Stadler said of their 3.0L V6 diesel engine which appears in their lineup of larger sedans, that there are discussions taking place with regulation officials and the law which will review the "package of solutions" which Audi submitted for approval by the EPA as well as the California Air Resources Board.

Stadler stated that a “quick fix” is among its plans and that the company expects that to be the end of it. Keogh noted that he believes he and Mr. Stadler are on the same page on how even just one disappointed customer is an issue that has to be resolved.

With six straight years of growth, the world's wide luxury auto market may be on the verge of a plateau, but Audi appears to have their all-wheel drive Quattro system raring to pull them ahead of a market slow.

Both Keogh and Stadler are expecting a 2% increase in sales for 2016, and they think that the burgeoning lineup of redesigned and new vehicles would be a perfect catapult to do so.

Topics: audi, vw, sales

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