VW expects to attract more male customers with the 2012 Beetle

Article by Christian Andrei, on July 18, 2011

Volkswagen is forecasting that the new version of Beetle, which will be sold in the United Sales beginning in September, will be attracting male customers more than ever with the “more masculine” appearance of the redesigned vehicle, according to its vice president of product marketing and strategy, Rainer Michel. The company expects to appeal to the younger market, too.

The redesigned variant will have a higher beltline and 20 horsepower more for the Beetle's base model. For the outgoing New Beetle, at least 65 percent of the customers in the U.S. were women. With the new variant, that percentage is expected to be around 50, Michel shared.

In addition, he estimated that the average age of the customers buying a Beetle will drop from 58 years old to 36. He also added that the styling is expected to turn the redesigned vehicle into a more appealing ride outside the United States.

The vehicle’s previous generation, which was launched in 1998, relied on the United States for 72 percent of sales. Michel stated that the percentage should decline to 50 percent for the new version. Furthermore, Michel disclosed that the new style tested well in North America and in Europe.

Also, China is a growing market, he added. Executives at VW would not disclose targets for sales. However, they stated that the Beetle will not reach its 1999 peak of 83,434 vehicles in the U.S.

Andres Valbuena, VWoA's manager of Beetle product marketing and strategy, relates that there are many competitors in the market such as the Scion tC, the Mini, Chevrolet Camaro and Ford Mustang, but the company will sell more than in the last few years.

Last year, the sales of the outgoing New Beetle declined to 16,537 units. Michel stated that the company anticipates to drive showroom traffic with the new version, saying that the vehicle is “an icon,” and the company brought it back into the “iconic style.”

Even with all its improvements and one of the kind quality, the styling for the Volkswagen Beetle still follows the design philosophy of the Volkswagen created by Klaus Bischoff and Walter de Silva. Its adherence to the Volkswagen visual design DNA is apparent in the front bumper, the straight lights of the edges of the bonnet, the front air inlet and the line between the A-pillar and the C-Pillar, as well as the design of the rear lights.

The Beetle, the Microbus, the original Golf. The Volkswagen Beetle's new design retains the styling characteristics that people have come to love. And why not? The Beetle, along with the original Golf and the Microbus, is what sets the standards for the German carmaker as far as visual design concepts are concerned.

The Beetle’s round headlamps that you can change into bi-xenon headlights and fit with LED daytime running light are still there. The flared wings, the shape of the sides, the door sills and the bonnets are all reminiscent of the earlier Beetle. Plus you have the big wheels where you can get up to 19 inches! The rear spoiler is a new feature, however, and that may seamlessly blend in with the design. The spoiler comes with all TSI engines that have an output of 118 kW and 147 kW , respectively.

These engines can easily reach 225 kilometers per hour and the spoiler helps to keep the car on the road. There are three variants available for you, the "Beetle", "Sport" and "Design". While the top of all the spoilers available for the new Beetle is black, you can choose from 12 different colors for your body and the underside of the spoiler. How about Denim Blue or Saturn Yellow?

A Unique and Redesigned interior

The interiors are something to write home about as well. The cockpit is eye-catching and impressive. This is definitely the best cockpit for those drivers who love to sit in the cockpit for hours just looking at it. The best thing that drives the VW Beetle’s cockpit is its uniqueness, it is literally nothing like you have seen before.

The VW Beetle's distinct and classic cockpit shows a high attention to detail. It features a front facia panel that has either a painted or carbon look and the dashboard is a throwback to the first generation VW Beetle. The instrument panel features three round instruments: the speedometer, fuel gauge and tachometer. If you are getting the Design grade, you can have adjustable air vents and chrome bezels on the instruments.

Meanwhile, the navigation and audio systems are placed within the driver’s field of vision right on the dashboard and are flanked by air vents on either side. And following the “everything within grasp and sight”, you can also find the climate controls conveniently located and easily accessible on the dashboard.

Topics: vw, vw beetle

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