VW finalizes the design for its new budget brand

Article by Andrew Christian, on April 30, 2014

Back in March, we’ve told you that Volkswagen had signed off a budget car that will be sold in the emerging markets. At the 2014 Geneva Motor Show, VW brand development chief Heinz-Jakob Neusser told the reporters that it was becoming harder to hit cost targets for company’s budget car.

In just one month, the German carmaker finalized the car design for its new budget brand and according to project manager Hans Demand the concept and design are now in place. Demand also added that all the components for the new budget car will be produced in China and will arrive in the showrooms in 2016.

Volkswagen will offer the new vehicle with a starting price of 6,000 euros or around $8,300. As we said, Volkswagen plans to build the new budget car exclusively in China and will sell it also in India, Latin America, Easter Europe and Africa only if the model proves successful.

As expected, the new vehicle will take on Dacia-branded models such as the Logan. The new model will also increase Volkswagen’s global sales, taking it closer to achieve its target and become the world’s bigger carmaker by 2018.

For those who don’t know, in the Q1 of 2014, Toyota is already the leader and looking at the numbers it appears that it will maintain its leadership through the rest of the year. [source: Reuters]

Topics: vw, low cost car

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