VW Group named Simon Thomas as global marketing boss

Article by Anita Panait, on July 18, 2013

Simon Thomas will become the new head of global marketing for the Volkswagen Group as well as for the VW brand starting September 1, 2013. Thomas is replacing Juergen Stackmann, who was named as chief of VW's Spanish unit Seat in May 2013. In his new capacity, Thomas will help VW Group meet its Strategy 2018 goals, according to a spokesman.

One of the goals of the Strategy 2018 is have VW become the best-selling carmaker in the world, topping current No. 1 and 2, Toyota Motor Corp. and General Motors Co. The spokesman said Thomas’ new role will have him coordinate marketing activities with the marketing chiefs of VW Group's individual brands, like VW, Skoda and Seat, as well as Audi, Porsche, Bentley and Lamborghini.

Thomas will report to Christian Klingler, VW Group board member for sales and marketing. Thomas joined VW in 2011 from Nissan, where he was head of sales and marketing for Europe.

He started his automotive career as an apprentice technician in 1976 at a Ford dealership. He later joined Austin Rover Group, then Nissan UK.

VW Group posted a 5.5% increase in global sales in the first half of 2013 to a record 4.7 million units, thanks to strong demand in China and the United States, which helped offset slumping sales in Europe. The carmaker targets to hike its annual vehicle sales from 9.07 million units in 2012 to 10 million by 2018. [source: Vw]

Topics: vw, marketing

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries