VW is shaking up Seat’s leadership to boost sales

Article by Christian Andrei, on August 25, 2010

Josef Schelchshorn has been appointed by Volkswagen to lead human resources at Seat starting September 1, its Spanish subsidiary. Seat has had financial losses and to stop this trend, VW intends to restructure its leadership to increase sales. Schelchshorn will be the fourth new member to join the seven-position Seat board since September 2009.

Schelchshorn replaces Ramon Paredes Sanchez-Collado, who will serve as the executive committee member tasked to handle Seat and Volkswagen Group's government relations in Spain.

Seat has lost the most money for VW Group as opposed to the other divisions. Seat posted a first-quarter operating loss of 110 million euros ($142 million), which is a far cry from the operating losses at VW's two other losing units, Bentley (-36 million euros) and commercial vehicles (-16 million euros).

Last May, Seat CEO James Muir had discussed its current plan for the carmaker.

He said that this is the last attempt for Seat as a brand. He was quoted to have said, "If one would want to get rid of Seat, one would have to give the other party money to take it."

Muir was chosen last September to lead Seat. Muir, formerly Mazda Motor Corp.'s European head, replaced Erich Schmitt, who spent three years trying to turn around Seat but failed.

Topics: vw, seat, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries