For every Bugatti Veryon that’s sold, Volkswagen loses US$6.27 million, according to an analysis by Berstein Research. Since the supercar was introduced in 2005, the Volkswagen Group knew that it will be sold. However, they proceeded to launch the car as it is a technical showcase. But it’s only now that we realize just how much of a loss the group incurred.
The figure that Berstein Research quoted is very high and is hard to believe. It makes us think that the Veyron must be so significant that the group still sells it despite the huge losses. Volkswagen has made other sacrifices though. For example, the Phaeton (which has been on sale since 2001) represents a loss of US$38,252 on every unit.
In addition, every purchase of the Renault Vel Satis resulted to US$25,459 loss. Other losses include US$20,927 for the Peugeot 1007, US$10,247 for the Audi A2, US$6,376 for the Jaguar X-Type, US$6,080 for the Smart ForTwo, US$4,826 for the Renault Laguna, US$3,712 for the Fiat Stilo, and US$1,962 for the first-gen Mercedes-Benz A-Class.
The model that had the biggest loss overall is Daimler's Smart with US$4.55B between 1995 and 2006. Coming in at second place is Fiat with a loss of US$2.86B for the Stilo produced from 2001 to 2009. At third place is the Volkswagen Phaeton with a loss of US$2.71B, Peugeot 1007 built from 2004 to 2009 with US$2.57B, first-gen Mercedes-Benz A-Class US$2.32B, Bugatti Veyron and Jaguar X-Type with each representing a loss of US$2.31B, Renault Laguna made from 2006 to 2012 with a loss of US$2.1B, Audi A2 with a US$1.93B loss and the Renault Vel Satis which stood for a loss of US$1.61B during production (2001-2009).