Vw needs to boost U.S. sales to become largest automaker in the world by 2018

Article by Christian Andrei, on July 9, 2012

For Volkswagen AG to have any chance at achieving its goal to be the largest automaker in the world by 2018, the U.S. sales would have to be much higher, according to the company’s Chairman Ferdinand Piech and CEO Martin Winterkorn. Tony Cervone, the executive vice president of group communications for Volkswagen Group of America, said that even with the recent increase in its U.S. sales driven by the redesigned Passat and Jetta sedans, it has been significantly underperforming when compared to its other major markets.

This week, Volkswagen has moved closer to its goal of being the top automaker in the world with annual sales of 10 million vehicles by 2018.

It hopes to buy the half that remains of Porsche's auto business.

This week, VW Chief Executive Martin Winterkorn said that after the Porsche deal was introduced, it seemed like it had wrapped up one of the most significant projects in the automotive industry. He said that VW and Porsche together are “more capable than ever” of being the best auto company in the world.

He said that VW is poised to make massive investments in new shared technologies and production. Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Mich., said that VW is on the rise in the U.S. where the company has accomplished a better job of transferring from its niche role" as a purveyor of costly German-engineered cars.

A lot of its success is due to the refreshed Jetta and the Passat, which were both tailored specifically for mainstream U.S. consumers and designed at a significantly lower price than predecessors.

Topics: vw, sales, united states

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016