VW, Nissan, Mercedes-Benz are probing claims made by Chinese investigative show

Article by Christian A., on March 21, 2015

Carmakers like Volkswagen AG, Nissan Motor Co. and Mercedes Benz are investigating allegations brought in an investigative TV special in China that they were overselling repairs and spare parts to drivers. The show, "3.15", is an annual "3.15" consumer rights day investigative special aired by the China Central Television (CCTV).

Such reports could harm the carmakers’ image and affect sales. Volkswagen China spokeswoman Larissa Braun remarked that the German carmaker has paid close attention to CCTV reporting, asking for apology for any inconvenience caused to its customers. Nissan’s joint venture in China remarked that it would establish a team to probe the allegations and would boost regulation of its service teams.

Mercedes, meanwhile, announced a probe and urged its dealers to reform their behavior. Mercedes and Jaguar Land Rover are currently being probed by Chinese authorities for alleged anti-competitive behavior. Authorities have fined the Chinese venture of Volkswagen in 2014 for price-fixing. Land Rover has already issued an apology on its official microblog, adding that it was working to resolve the issue.

Among the companies that the show targeted in the past included camera maker Nikon Corp., fast-food chain Xiabuxiabu, fast-food giant McDonald's Corp., supermarket chain Carrefour SA and home products firm Procter & Gamble Co. Some companies have even given cut-price deals to consumers in the run-up the event just to win over them the show feature in them.

While CCTV has also be criticized in the past years with consumers defending its targets, marketing experts said sans damage control, the impact of such shows could damage companies severely. James Feldkamp, chief executive of consumer watchdog MingJian, remarked that the show still “packs a punch” to the firms targeted, adding that a poor response can evoke consumer outrage.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries