VW of America rehires Mark Barnes as VP of sales, replaces Frank Trivieri

Article by Anita Panait, on January 31, 2014

Volkswagen of America has rehired former chief executive and sales chief Mark Barnes as vice president of sales. Barnes is replacing Frank Trivieri effective February 1. The rehiring of Barnes would make it seem that Volkswagen AG has managed to achieve a major shake-up of its US sales and marketing team.

In December 2013, German carmaker named Michael Horn to become the new chief executive of Volkswagen Group of America, replacing Jonathan Browning. The carmaker has replaced all four of VW brand's top US sales and marketing executives in the past nine months.

In April, VW hired Maserati's former U.S. boss, Mark McNabb, to become the chief operating officer of Volkswagen Group of America. In November, VW acquired the services of Vinay Shahani from Nissan to replace Kevin Mayer as US marketing chief.

In 2013, VW brand posted a 7-percent drop in US sales while the overall market gained 8 percent. In a statement, McNabb remarked that Barnes' work experience, "particularly in sales and U.S. dealer relations, will help continue to build our partnerships as we work towards future growth in this market."

Prior to rejoining VW, Barnes was GM’s vice president of sales, marketing and aftersales for China and other international markets for 18 months until November 2013. [source: Volkswagen]

Topics: vw, north america

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