VW of America rehires Mark Barnes as VP of sales, replaces Frank Trivieri

Article by Anita Panait, on January 31, 2014

Volkswagen of America has rehired former chief executive and sales chief Mark Barnes as vice president of sales. Barnes is replacing Frank Trivieri effective February 1. The rehiring of Barnes would make it seem that Volkswagen AG has managed to achieve a major shake-up of its US sales and marketing team.

In December 2013, German carmaker named Michael Horn to become the new chief executive of Volkswagen Group of America, replacing Jonathan Browning. The carmaker has replaced all four of VW brand's top US sales and marketing executives in the past nine months.

In April, VW hired Maserati's former U.S. boss, Mark McNabb, to become the chief operating officer of Volkswagen Group of America. In November, VW acquired the services of Vinay Shahani from Nissan to replace Kevin Mayer as US marketing chief.

In 2013, VW brand posted a 7-percent drop in US sales while the overall market gained 8 percent. In a statement, McNabb remarked that Barnes' work experience, "particularly in sales and U.S. dealer relations, will help continue to build our partnerships as we work towards future growth in this market."

Prior to rejoining VW, Barnes was GM’s vice president of sales, marketing and aftersales for China and other international markets for 18 months until November 2013. [source: Volkswagen]

Topics: vw, north america

If you liked the article, share on:

Pin It

Comments

Recommended

Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries