VW Polo, Golf, Skoda Superb win at 2011 Fleet News Awards

Article by Christian Andrei, on March 25, 2011

The Volkswagen Group received three first place awards from “Fleet News Awards 2011” for the Volkswagen Polo and Golf models, and the Skoda Superb -- which took the top spot in their respective categories. The awards were decided by a jury composed of Fleet News editors and were handed out in London for the 23rd time ever.

Present during the awarding were trade association members and representatives from key accounts and automakers. The criteria for these vehicles include quality, running costs including residual value and CO2 emissions.

From nine categories, the Volkswagen Polo won in the "Best Small Car" category while the Volkswagen Golf was the winner in the "Best Lower Medium Car" category.

The award for the "Best Upper Medium Car" category went to the Skoda brand’s Superb. These awards signify the capability of the Volkswagen Group and its brands to respond to the complex demands of the international fleet business.

Martin Jahn, Head of Volkswagen Group Fleet International, said that this achievement is considered an incentive to continue to meet customers’ wishes with a “balanced and young product range and convincing service.”

He added that VW considers these awards important since the UK is Europe’s largest fleet market, featuring fewer customers that have a large number of fleet cars. About 3% of the companies found in the UK account for 60% of total key account business.

Press Release

Polo and Golf retain class honours at 2011 fleet News Awards

The awards were presented at a ceremony at London's Grosvenor House Hotel in March, honouring the fleet industry's top achievers for the past 12 months.

Cars were judged on a range of criteria, including operating costs (depreciation, fuel, servicing, maintenance and repair, lease rates, tax liability), suitability for their use as business cars and the level of support from the manufacturers and their corporate sales teams.

A panel made up of fleet industry experts as well as senior members of the Fleet News editorial team were involved in the lengthy judging process, chaired by former SMMT chief executive Christopher Macgowan and audited by Deloitte.

Commenting on the winning cars, the judges said: "A broad range of engines with low-CO2 choices and a choice of three door and five door models make the Polo appealing to fleet companies and drivers."

They added: "The Golf offers unrivalled depth to its range from BlueMotion right up to GTI and R models. It is a strong proposition on running costs and attractive to drivers thanks to its image."

Collecting the award for Volkswagen was Head of Fleet Services Vincent Kinner. He said: "I'm delighted to claim these awards for two of our key fleet models. It's a shame the new Passat saloon and Estate models, which are proving so popular with company car managers and drivers, were not eligible in the Upper Medium Car category this year. But watch this space!"

"We look forward to maintaining a strong performance in the fleet market in 2011 and working with our customers and their drivers to provide the highest levels of support and customer care through new products and initiatives."

Topics: vw, vw polo, vw golf

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