Vw reveals the 2013 Super Bowl Ad ‘Get Happy’

Article by Christian Andrei, on January 29, 2013

The Game Day commercial from Volkswagen of America, Inc. has finally been unveiled. The “Get Happy” ad will officially air in the second quarter of the Big Game but it’s already available in YouTube. This marks the fourth straight year that the German automaker has paid to advertise on Game Day.

Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc., said that the Big Game stands for an unmatched creative opportunity to embody the Volkswagen brand.

Mahoney also said that it is excited to unveil the campaign dubbed “Get In. Get Happy” this year. The 2013 Game Day ad of Volkswagen features a man who livens up his boring office with an optimistic outlook and a Caribbean accent. This ad, which lasts for 60 seconds, pays homage to Volkswagen’s heritage of “human stories, told simply.”

It also serves as a thematic continuation of its previous feel good ads like “Smiles,” which debuted last September, and the Big Game commercial “The Dog Strikes Back,” which was recognized by Google as one of 2012’s leading ads on YouTube.

Mike Sheldon, CEO, Deutsch LA, Volkswagen of America’s creative Agency of Record, said that with ‘Get Happy,’ the brand aims to make a light-hearted and lively ad to characterize the positive energy and cheerful disposition of the Beetle.

He said that they’re bringing to life the essence of the Volkswagen brand on “America’s biggest stage.” As a teaser to its 2013 Game Day campaign, the company revealed a pre-game release on January 24. In ‘Sunny Side,” we see popular YouTube sensations coming together with Rock and Roll Hall of Famer Jimmy Cliff to sing the theme for “C’mon, Get Happy.”

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries