The Game Day commercial from Volkswagen of America, Inc. has finally been unveiled. The “Get Happy” ad will officially air in the second quarter of the Big Game but it’s already available in YouTube. This marks the fourth straight year that the German automaker has paid to advertise on Game Day.
Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc., said that the Big Game stands for an unmatched creative opportunity to embody the Volkswagen brand.
Mahoney also said that it is excited to unveil the campaign dubbed “Get In. Get Happy” this year. The 2013 Game Day ad of Volkswagen features a man who livens up his boring office with an optimistic outlook and a Caribbean accent. This ad, which lasts for 60 seconds, pays homage to Volkswagen’s heritage of “human stories, told simply.”
It also serves as a thematic continuation of its previous feel good ads like “Smiles,” which debuted last September, and the Big Game commercial “The Dog Strikes Back,” which was recognized by Google as one of 2012’s leading ads on YouTube.
Mike Sheldon, CEO, Deutsch LA, Volkswagen of America’s creative Agency of Record, said that with ‘Get Happy,’ the brand aims to make a light-hearted and lively ad to characterize the positive energy and cheerful disposition of the Beetle.
He said that they’re bringing to life the essence of the Volkswagen brand on “America’s biggest stage.” As a teaser to its 2013 Game Day campaign, the company revealed a pre-game release on January 24. In ‘Sunny Side,” we see popular YouTube sensations coming together with Rock and Roll Hall of Famer Jimmy Cliff to sing the theme for “C’mon, Get Happy.”