VW Scirocco to return to the U.S. ‘as soon as possible’, VW’s U.S. chief says

Article by Christian Andrei, on January 25, 2011

Volkswagen AG aims to triple deliveries in the U.S. and one of the carmaker’s strategy is to bring back the Scirocco coupe. Jonathan Browning, VW's U.S. chief, said in an interview in Washington that the company is “looking for opportunities” to make the Scirocco available to the U.S. market once again.

And Browning said that he personally wants this to happen “as soon as possible.” In the 1970s and 1980s, the Scirocco had a cult following in the U.S. and it was featured several times in television shows and movies.

Volkswagen has set a target for sales to hit 1 million vehicles in the U.S. by 2018, including models by the Audi luxury unit. VW also seeks to close the gap with Toyota Motor Corp. and General Motors Co.

At the Detroit auto show in January, Volkswagen presented a larger version of its Passat midsize sedan, its first car built specially for the U.S. By April, Volkswagen will open a factory in Chattanooga, Tenn., and in the third quarter, delivery of the $20,000 new Passat will begin.

In 1988, VW shut down a factory in Westmoreland County, Pennsylvania. Browning said that the reaction to its display in the Detroit show was very encouraging. He also said that the company may decide to bring back its Phaeton sedan to the U.S. after the model was withdrawn in 2006.

Named after the son of the Greek god Helios, the Phaeton had racked up more than 1 billion euros ($1.37 billion) in development costs. The Phaeton started selling in 2002.

The first Volkswagen Scirocco sports coupé first appeared at the 1974 Geneva Motor Show. More than 34 years after, this has ushered in the latest design era and paved the way for the production of new vehicles like the original Golf.

Moreover, this brought about the start of sales for the third generation. The latest VW Scirocco stays true to form with its iconic style, front engine, four wheel drive, four seats and two doors. The first generation Scirocco owes its success to the same formula. Regardless of its history, this new addition to the family is the most technologically advanced coupé that Volkswagen has ever created.

Compared to the Golf GTI, it is longer and wider yet nearly 10 centimeters lower, which gives emphasis to its sports coupé nature. With its new overall look and face, wherein the Volkswagen roundel moved from grille to bonnet, it has introduced a new design era for the brand. When it was launched in the UK in September 2008, it had only one engine and trim level: the top-of-the-range 2 liter TSI, 200 PS in GT specification.

From then on, they have included a 1.4 liter TSI 160 PS petrol unit as well as two 2.0 liter common rail TDI diesel, 140 or 170 PS, together with lower trim level. Each Scirocco sold in the UK benefits from Volkswagen’s Adaptive Chassis Control or ACC.

This innovative system lets a driver choose from different modes like normal, comfort and sport, for the suspension, accelerator and steering response settings they prefer for a certain trip.

This vehicle includes standard equipment such as ABS with Electronic Stabilization Programmer or ESP, air conditioning (GT models use 2Zone electronic climate control), alloy wheels and 6 airbags. Buyers can also opt for a panoramic sunroof, touch screen satellite navigation and leather trim.

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