VW sees the 2012 Passat more successful than the Jetta

Article by Christian Andrei, on July 13, 2011

Volkswagen AG is expecting that the new Passat midsize sedan will be at least as successful as the Jetta compact. The new Passat will arrive in the U.S. in the middle of September. To go up against the consistent bestsellers like the Toyota Corolla, $1,700 was shaved off from the $17,700 starting price of the new Jetta compact sedan.

In the first half of the year, U.S. sales of the Jetta climbed by 77%. Sales rose as consumers were tempted by its affordable price.

They then purchased sedans that were fitted with extra options like sunroofs and leather seats. While the average sales prices were maintained, the higher deliveries raised profits. This same strategy will be utilized by Jonathan Browning who leads American operations.

VW expects that with the new Passat midsize sedan, the brand will achieve record sales gains without damaging its premium pricing. This move is part of VW’s efforts to reach 1 million U.S. sales, a feat that will make it the largest and most profitable automaker in the world by 2018.

Nearly half of VW’s sales in the U.S. last year come from Jetta and Passat sedans. Will Trafton, a VW dealer from Rochester, New York, and head of the brand's U.S. dealer council, said that when looking at the success of the Jetta, he can’t help but be optimistic about Passat.

Browning said that the new Jetta, which features a longer wheelbase that creates more space inside the car as well as added legroom, will have twice as many new customers to VW from competing brands as compared to the older model.

The midsize luxury sedan segment has been shaken up by the introduction of a new star in the 2012 Volkswagen Passat. Boasting the comfort and spaciousness of a full-size sedan, this midsize offers stretch-out rear-seat legroom and trunk space unprecedented in its class.

The Volkswagen Passat TDI version, the only clean diesel midsize sedan, achieves up to 43 miles per gallon on the freeway with the manual transmission, and a total range reaching 800 miles. That’s like going from Chicago to New York or San Francisco to Seattle – on just one full tank.

The Passat TDI rolls out of the Volkswagen plant in Chattanooga, Tenn., a facility noted for its strong environmental dedication. Notably, the plant uses a painting process that discards the use of any filler, thereby resulting in a 20 percent decrease of CO2 emissions.

Even more amazing is the fact that the 2012 Passat starts at an MSRP of only $19,995 for a five-cylinder model featuring standard dual-zone climate control, steering wheel audio controls and Bluetooth connectivity while being covered by Volkswagen's three-year/36,000-mile Carefree Maintenance program for all scheduled maintenances.

Bodywork

Proportional balance makes the Volkswagen Passat’s style look assertively distinctive yet classic, consistent with the current Volkswagen Design DNA brought to fruition by the Walter de Silva, the Volkswagen Group Italian design head, and Klaus Bischoff, the Volkswagen Brand German design chief.

The trademark polished design, highlighted by horizontally oriented external elements, affirms the Volkswagen Passat as a primary option for stylishness among midsize sedans. It goes without saying that this automobile offers a whole lot more luxuriousness for its price.

The most distinguishing mark of a major brand is seen on their vehicles’ front end design. In this regard, the Volkswagen Passat shows the updated horizontal brand face that still unifies the three-blade grille and headlamps.

The radiator grille of the VW Passat has a more defined three-dimensional and chiselled shape oriented upright, such that it looks more unique and sophisticated. Below the front fender is a large, lower air intake with available corner-illuminating fog lamps at each end, and a noticeably unique honeycomb surface.

The side view of the VW Passat shows a robustly ridged sill area that consequently reflects light in amusing ways. Muscular wheel arches bring to fore the vehicle’s sportive qualities. The Passat’s aerodynamic qualities are highlighted by the slope of the roofline to the rear window wherein a coupe-like cut is adapted. The classy styling of the three side windows creates an elegantly continuous glass surface appearance.

Horizontally oriented elements are also seen on the Passat’s rear section. The prominent tail lamps are inclined slightly sideward – another reflection of the vehicle’s elegance and performance. These lights have a distinctive two-part design, being integrated in the trunk lid and rear fender.

The 2012 VW Passat is proportioned more substantially than most four-door sedans and is the largest version in the car line’s history. Its measurements include a length of 191.6 inches, an elongated wheelbase of 110.4 inches and a width of 72.2 inches which ensures generous rear seat space.

Topics: vw, vw passat, vw jetta

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