VW to focus on the Americas to claim the global sales crown held by Toyota

Article by Andrew Christian, on May 14, 2014

Volkswagen chief executive Martin Winterkorn said the German carmaker will focus on North and South America as part of its strategy to claim the global sales crown currently held by Toyota. He said in a statement that the Americas are a significant cornerstone of the group’s 2018 strategy, which why the carmaker want to and must grow substantially and profitably in the region.

The group’s focus in the Americas was highlighted by a decision to produce a mid-sized sports utility vehicle for the United States starting 2016. VW will also build a new Audi site in Mexico as well as overhaul its product lineup in Brazil.

The German carmaker confirmed a forecast of delivering over 10 million vehicles in 2014, four years earlier than initially planned. The carmaker is also introducing 100 new or revamped models through 2015. VW inched closer to its goal of becoming the largest carmaker in the world by dislodging General Motors at the No. 2 post in 2013.

That year, Toyota sold 9.98 million vehicles globally, while VW and GM delivered 9.72 million and 9.71 million units, respectively. VW group logged an overall sales jump of 6 percent in the first four months of 2014 to more than 3.2 million vehicles. The jump was heavily boosted by its continued expansion in China, which countered a 10-percent drop in VW brand sales in the US.

Topics: vw, toyota, sales

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