VW to focus on the Americas to claim the global sales crown held by Toyota

Article by Christian Andrei, on May 14, 2014

Volkswagen chief executive Martin Winterkorn said the German carmaker will focus on North and South America as part of its strategy to claim the global sales crown currently held by Toyota. He said in a statement that the Americas are a significant cornerstone of the group’s 2018 strategy, which why the carmaker want to and must grow substantially and profitably in the region.

The group’s focus in the Americas was highlighted by a decision to produce a mid-sized sports utility vehicle for the United States starting 2016. VW will also build a new Audi site in Mexico as well as overhaul its product lineup in Brazil.

The German carmaker confirmed a forecast of delivering over 10 million vehicles in 2014, four years earlier than initially planned. The carmaker is also introducing 100 new or revamped models through 2015. VW inched closer to its goal of becoming the largest carmaker in the world by dislodging General Motors at the No. 2 post in 2013.

That year, Toyota sold 9.98 million vehicles globally, while VW and GM delivered 9.72 million and 9.71 million units, respectively. VW group logged an overall sales jump of 6 percent in the first four months of 2014 to more than 3.2 million vehicles. The jump was heavily boosted by its continued expansion in China, which countered a 10-percent drop in VW brand sales in the US.

Topics: vw, toyota, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries