VW to hike production of latest Golf hatchback to meet high demand

Article by Anita Panait, on January 25, 2013

Volkswagen intends to boost production of the latest version of its Golf model to meet the increasing demand for the hatchback. According to VW, orders for the seventh-generation Golf, which was rolled out in showrooms in Germany in November 2012, have surpassed 100,000 vehicles. To boost the supply, VW will have its main Wolfsburg plant in Germany add three Saturday shifts before the end of March 2013 to produce 2,000 additional cars.

Although the Golf is considered as the best-selling car in Europe, sales of the hatchback have been dwindling. According to market researchers JATO Dynamics, VW posted a 32-percent year-on-year drop in sales of the Golf to 22,698 units in Europe in December 2012.

JATO’s figures also show that VW logged an 11-percent year-on-year dive in sales of the Golf to 485,742 in Europe in full year 2012. Despite the declines, the Golf continues to lead sales in Europe for the past nine years, according to VW. VW may suffer another sales drop this year, as low demand in Europe is expected to push the region into its sixth consecutive year of decline.

VW brand’s sales in home market Germany dropped 23 percent in December 2012, larger than the 16-percent decline suffered by the auto industry in the country, according to the federal motor vehicle office KBA. The Golf and Jetta remained the best-selling models in the compact segment in Germany in 2012, although deliveries dove 6.7 percent to 240,700 units, according to the KBA.

Topics: vw, vw golf, production

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