VW to launch global-platform concept this summer for its 4 major brands

Article by Christian A., on April 10, 2012

This summer, Volkswagen AG will be introducing a modular platform which will ultimately be the basis of sedans, microcars, SUVs and crossovers for its four biggest brands, bringing a global-platform concept to a level unparalleled in the vehicle industry. While automobile manufacturers currently share platforms across brands and even segments, the initiative of VW is far more ambitious than anything seen so far.

 Some analysts forecasted that by 2017, the MQB platform that debuts in the Audi A3 will ultimately will be utilized in 4 million units annually. This is almost half of VW's yearly production. The automaker stated that the plan will lower production time, reduce costs and boost the company's flexibility in adapting to market trends.

The MQB platform standardizes the distance between the pedal box and front axle. It also standardizes the position of the engine. The wheelbase, length and width can contract or expand depending on the model. Jeff Schuster, who is the senior vice president of forecasting at auto research firm LMC Automotive, commented that "it makes sense" in terms of cost and speed to market," but added that it is "a little bit of uncharted waters."

Some analysts also said that it is a novel concept at this scale and could be a liability in case of a massive recall. According to VW, the MQB platform will support at least 40 VW, Audi, Seat and Skoda models by 2017. The VW Golf and Audi A3 are the first vehicles built off the MQB. They will be launched for sale this year in the European region. For the U.S. market, they will be available for sale in 2013. All vehicle manufacturers are looking for ways to increase profits and lower manufacturing costs as they expand worldwide.

Topics: vw, platform

If you liked the article, share on:

Comments

Recommended

Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Not a few agree that the Volkswagen Polo news a styling overhaul. While this supermini still looks good as it is now, the latest facelift was around three years. With...
by - April 27, 2017
They say that when the going gets tough, the tough get going. That’s what Harvey Payne did with his Chevrolet Bolt. Ever since he bought it, it had been experiencing...
by - April 27, 2017
What defines a coupe? Well, according to the dictionary, “it is a car with a fixed roof and two doors”. Ok, now that it is clear, when does one not...
by - April 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries