Vw to offer more vehicles and features targeted specifically at American buyers

Article by Christian A., on August 24, 2011

The Volkswagen brand intends to provide more vehicles and features that are specifically targeted at American buyers, the company’s top executives told Automotive News. This plan is part of the company’s goal to reach 800,000 units in annual sales in the U.S. by 2018.

The strategy is a huge leap for the brand considering that for decades, the brand has sent vehicles to the United States designed in Europe, and has disregarded complaints that the units did not suit the local market, and had gotten low scores on dependability and quality surveys.

Since 2003, the VW brand has not sold more than 300,000 units here, says Autonews. In 2010, the brand sold 256,830 units in the U.S.

However, the nation has taken on new importance to the VW Group, which wants to outperform General Motors and Toyota Motor Corp. as the largest vehicle manufacturer in the world by 2018.

Moreover, the VW executives stated that they are committed to reducing the price of key volume models as well as improving quality and customer relations.

Leading the charge is a group of executives who have mostly worked for the rivals. Jonathan Browning, a former executive at Ford and GM, has headed the VW brand in the United States and Volkswagen Group of America since last October.

Browning said that the entire degree of engagement and integration with the market has been increased several levels.

Topics: vw, united states

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries