Vw U.S. sales rose 35.6% in September 2011

Article by Christian Andrei, on October 4, 2011

Volkswagen Group of America CEO Jonathan Browning said that its brand sales rose by 35.6% in September compared to the previous year. He anticipates that in the fourth quarter, the brand will still outperform the industry. He said that by the end of this month, sales of the VW brand will already be higher than what it sold in the entire year of 2010.

VW sold 27,036 vehicles in September and a total of 235,459 units in the first nine months – about 22% higher than the prior year. In 2010, the VW brand sold 256,830 units in the U.S. Browning said that VW isn’t revising its sales forecast for 2011 and is on track to sell over 300,000 vehicles this year.

He is confident that VW will achieve U.S. sales of 12.8 million in 2011 while the industry will be able to sell 12.85 million units. He also revealed that in 2012, VW expects to sell 13.5 million in the U.S. while the industry will reach sales of 14 million vehicles. He said that VW anticipates that VW brand sales will increase to about 20% in 2012.

However, he declined to provide a specific target figure. Last September, VW’s Passat sedan started selling in the U.S. It has sold 3,176 units. So far, the new-generation Beetle sold 722 units.

Browning believes that it’s still too early to see trends or to monitor conquest sales for these vehicles. The year-old redesigned Jetta sedan is still the top-seller of VW. He said that sales of the Jetta sedans are 55% higher last September compared to the same month last year. For the month, total Jetta sales (including the SportWagen) had gone up by 39.5%.

As designed, the new Volkswagen Passat is afforded with balanced proportions perfectly complemented by dominant and aggressive styling. With these, the new Passat carefully embodies the new Volkswagen Design DNA created by Walter de Silva and Klaus Bischoff, the design chiefs for the Volkswagen Group and the Volkswagen Brand, respectively. This hallmark neat design -- as propped by an array of horizontal body elements – makes the Passat more expensive than it actually is, thereby furthering its position as a refined option in its segment.

Specifically, the front end of the new VW Passat is distinctively marked by the brand’s new horizontal face as well as a three-blade grille that forms a single unit with the flanking headlights. Featuring a 3D shape, the grille of the new VW Passat is now more upright, more elegant and more distinctive. Located just below the front bumper is a large, lower intake featuring a stunning honeycomb surface.

Customers may avail of optional fog-lights that could be mounted at each end of the front bumper. On the sides, the new VW Passat features a muscular ridge in the sill area that allows for an emotional interplay of light. Aside from its dynamically sculpted wheel arches, the new Passat is marked by roof lines flowing toward the back, featuring a coupe-like cut of the rear window. The vehicle features three side windows with a long, extended glass surface.

Nevertheless, the rear section of the new Passat is defined by an array of horizontal lines. These lines include those of the large two-part taillights rising toward the sides. These taillights, meanwhile, are designed to be integrated in the rear fender and trunk lid. To date, the latest version of the model is the largest VW Passat. While sitting on a stretched 110.4-inch wheelbase, the new VW Passat measures 191.6 inches in length and 72.2 inches in width -- resulting to a generous passenger space in the rear part of the cabin.

Topics: vw, sales, united states

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