Vw wants new China boss to take on GM and Hyundai

Article by Christian A., on August 25, 2010

Former Continental AG Chief Executive Officer Karl-Thomas Neumann is a candidate to replace Volkswagen AG's Winfried Vahland, said a person familiar with the matter. Neumann, who got hired by VW last November, will have big shoes to fill as Vahland was able to obtain a $1 billion profit last year after reversing losses and a receding market share.

The reason that Vahland will be leaving the China division in the later part of the year after being its chief for five years is to return to the Czech Skoda unit and replace Reinhard Jung.

Whoever replaces Vahland faces a daunting challenge of widening its market share as rivals Hyundai Motor Co. and General Motors Co. hasten their development of new models.

Lin Huaibin of IHS Global Insight said that VW would have to update aging products to rival GM's plan to launch 25 new or refreshed models in China by the end of next year.

Lin said that VW should have a better understanding of what local Chinese customers want. He said that local buyers want a "greater demand for modern cars, fuel efficiency and safety provisions."

Lin recognizes VW for being the largest overseas maker of passenger cars in China and being the first to enter the market three decades ago.

VW is said to be relying on two "very old-fashioned" 1980s vehicles, the Santana and Jetta sedans. Lin also said that these models together account for nearly a one-third of VW's 1.4 million deliveries to Chinese customers last year.

Topics: vw, china, gm, sales, hyundai

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries