Vw wants to make new bid for Proton in pursuit of worldwide dominance

Article by Christian A., on July 20, 2012

Volkswagen AG is thinking about making a new bid for Proton as VW seeks to enter emerging southeast Asian markets in its pursuit of worldwide dominance, according to sources. In 2007, VW didn’t succeed to create a tie-up with Proton, a Malaysian-based automaker. Europe's largest carmaker may attempt to get either a minority holding in the owner of UK sports-car manufacturer Lotus or a controlling stake, the sources added.

VW builds the Passat sedan in partnership with Malaysian automotive and property conglomerate DRB-HICOM at its plant in Pekan. VW, which doesn’t have a plant in Malaysia, is also planning to build the Jetta and Polo models at DRB-HICOM's factory.

Christoph Stuermer, a Frankfurt-based analyst at research firm IHS Automotive, said that Toyota is claiming the market “as its own backyard." He said that the company wants to be in southeast Asia, a region that has a significant role in VW's global expansion plan. According to German publication Manager Magazin, VW was thinking about making another bid for Proton, saying that its plans may include a full-scale acquisition in the long term.

VW has exceeded Toyota in 2011 to become the No. 2 manufacturer in the world behind General Motors at No. 1. VW has set a target of increasing global deliveries to over 10 million vehicles by 2018.

VW is on course to do better than last year's record 8.3 million with a six-month sales period of 4.45 million vehicles, a 9% increase. These sales figures include the group's Audi and Skoda brands. The deliveries in the Asia-Pacific region increased by 18% to 1.48 million cars, of which China sales were at 1.3 million. China is the largest market for VW. [source: Reuters]

Topics: vw, proton

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries