VW will add Porsche executives to its sales team to overtake Toyota

Article by Christian A., on January 25, 2011

Wolfsburg, Germany-based automaker Volkswagen AG has filled two senior management posts that will play key roles in the group's plan to overtake Toyota Motor Corp. as the world's biggest automaker by 2018. VW hired Andreas Offermann, a 54-year-old marketing expert who is currently head of sales coordination at Porsche AG, to take charge of VW's national sales companies, which directly oversee dealers in 153 countries.

Offermann will assume his new post on April 1, 2011. The oversight post has been vacant since October 2010, when 51-year-old Jonathan Browning left to become Volkswagen of America's CEO.

Browning, who formerly headed worldwide sales and marketing at General Motors Company, was hired for the newly created post on June 1, 2010, and occupied it for barely four months.

Offermann will report to Christian Klinger, VW Group sales and marketing chief. Klinger said in a statement that VW's growth and increasing market dynamics present “demanding challenges” when it comes to coordinating its sales companies.

Klinger added that the national sales companies work directly with dealers, thereby ensuring the implementation of sales targets and, thus, they are a key factor in Volkswagen's success. In 1994, Offermann joined Porsche as head of export sales; in 1999, he was given responsibility for coordinating all sales activities.

Before Porsche, he was with BMW AG, where he was head of production planning for importers’ markets and head of product and volume planning, marketing planning and finance controlling for the overseas region. Offermann studied business management and he completed his doctorate at the University of Cologne's Department of Marketing and Marketing Research.

Topics: vw, porsche, sales, toyota

If you liked the article, share on:

Comments

Recommended

The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries