China is one of the most important markets for the Volkswagen Group in order to become the world’s largest carmaker. As a result the German company will offer a new luxury sedan exclusively for this market. Set to arrive next year, the new luxury sedan will be based on the Audi A6 but not too many details are available.
For those who don’t know, the Audi A6 is the best-selling luxury sedan in China but the new sedan will boost the brand value of Volkswagen. What’s more interesting is the upcoming vehicle will actually be a rival for the Audi A6.
Pricing will also be a problem: if the vehicle will be too expensive, then customers will go straight to Audi, but if the price is not too high, then what’s the point? Codenamed 511, the upcoming luxury sedan was designed in Europe but will be built in China by Shanghai Volkswagen.
A Volkswagen spokesman confirmed plans for the C-class sedan but declined to offer more details. Of course, selling luxury cars means bigger profits for Volkswagen and the German carmaker believes that the segment will continue to grow.
The new sedan will be offered to customers who want a superior car but don’t want to catch too much attention. It seems that Volkswagen aims to make the same move it did with the Phaeton, which was based on the Audi A8 but was not quite popular.
Still, we are eager to see the new Volkswagen luxury sedan and how the market will receive it.