Vw’s aggressive push of new products, the key in becoming No. 1 automaker

Article by Christian A., on September 22, 2010

As part of Volkswagen Group's plan to overtake Toyota and take its place as the world's biggest automaker, VW will be pushing new products in various segments. In VW Group’s pipeline, the vehicles range from the electric-powered Up! to the $2 million-plus Bugatti 16C Galibier. These two vehicles are set to arrive in the US in 2013.

The extension of the VW and Audi lineups is expected to boost US sales of the group to 1 million in 2018 from 297,537 in 2009. VW has set a goal to be a volume brand in the US with a new assembly plant in Chattanooga, Tenn.

Beginning early in 2011, the factory will build a new mid-sized sedan designed mainly for the US. There are future plans for an SUV and a small car to be built at the plant. Audi is set to release a redesigned A8 sedan in the upper end of the luxury market this year.

VW will launch the A7 sedan next year, to be followed by the redesigned A6. The A7 is included in Audi's strategy to have premium sedans (including the A6 and A8) account for 30% of its US sales within six or seven years.

Premium sedans currently account for 15% of US sales today. Porsche, which is now controlled by VW, is expected to share more platforms and components with the parent company.

A collaboration between VW and Porsche (and possibly Audi) has led to the development of a small entry-level sports car. The midengine roadster will debut as early as 2013.

Porsche is expected to get an SUV based on the Audi Q3 crossover. Already, Porsche and VW share a platform for their larger Porsche Cayenne and VW Touareg SUVs. [via autonews - sub. required]

Topics: vw, sales

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