Vw’s aggressive push of new products, the key in becoming No. 1 automaker

Article by Christian A., on September 22, 2010

As part of Volkswagen Group's plan to overtake Toyota and take its place as the world's biggest automaker, VW will be pushing new products in various segments. In VW Group’s pipeline, the vehicles range from the electric-powered Up! to the $2 million-plus Bugatti 16C Galibier. These two vehicles are set to arrive in the US in 2013.

The extension of the VW and Audi lineups is expected to boost US sales of the group to 1 million in 2018 from 297,537 in 2009. VW has set a goal to be a volume brand in the US with a new assembly plant in Chattanooga, Tenn.

Beginning early in 2011, the factory will build a new mid-sized sedan designed mainly for the US. There are future plans for an SUV and a small car to be built at the plant. Audi is set to release a redesigned A8 sedan in the upper end of the luxury market this year.

VW will launch the A7 sedan next year, to be followed by the redesigned A6. The A7 is included in Audi's strategy to have premium sedans (including the A6 and A8) account for 30% of its US sales within six or seven years.

Premium sedans currently account for 15% of US sales today. Porsche, which is now controlled by VW, is expected to share more platforms and components with the parent company.

A collaboration between VW and Porsche (and possibly Audi) has led to the development of a small entry-level sports car. The midengine roadster will debut as early as 2013.

Porsche is expected to get an SUV based on the Audi Q3 crossover. Already, Porsche and VW share a platform for their larger Porsche Cayenne and VW Touareg SUVs. [via autonews - sub. required]

Topics: vw, sales

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries