Weak market in Europe forces Infiniti to delay sales targets

Article by Anita Panait, on December 27, 2012

Infiniti acknowledged that that it will probably take longer than 2016 to achieve its goal of selling 100,000 vehicles Europe annually, Infiniti President Johan de Nysschen told Automotive News Europe. The carmaker still aims to sell 100,000 vehicles in the region annually, but it will likely not meet the timeline that it initially set. De Nysschen remarked to Automotive News Europe that “there is not a line in the sand” that says the Infiniti has to achieve those volumes by a certain time.

He noted that the carmaker has to meet its volume sales targets in a ”sensible way." Carlo Ghosn, chief executive of Infiniti’s parent Nissan and its partner Renault, had set a target for the carmaker to increase annual sales in Europe -- including Turkey and Russia -- to 100,000 vehicles by 2016 from 12,500 in 2011.

The target was part of Ghosn's aim to triple Infiniti's global sales to 500,000 units by 2016, from 146,000 in 2011. Infiniti will be banking on its premium compact due in 2015 to boost its sales in Europe.

The premium compact will take styling cues from the Etherea concept that Infiniti unveiled at the 2011 Geneva auto show. Infiniti believes the 2015 car – which will compete against the Audi A3 and BMW 1 series -- will find a market among young consumers in Europe. Earlier this month, the premium car maker announced it would produce its new premium compact hatchback in the United Kingdom.

Infiniti will commence producing its entry model in 2015 for global markets at Nissan's Sunderland plant in England. Nissan will spend around GBP250 million ($405 million) to expand the plant’s capacity to allow it to produce around 60,000 Infiniti models a year. The compact will share platforms with the Mercedes A- and B-class models, as part of a two-year-old strategic cooperation between Renault-Nissan and Mercedes-Benz parent Daimler.

Topics: infiniti, europe, sales

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries