Weak sales might kill cars such as Mazda RX-8 and Nissan 370Z

Article by Christian Andrei, on August 29, 2010

Sales of sports cars have been so low in the first four months of 2010 that there's a risk that we may be saying goodbye to these sports cars for good, according to Bill Visnic of Auto Observer.

Fans worldwide got excited when Nissan revived the Z car and when Mazda created another rotary-powered sports car. Unfortunately, the excitement didn't translate to an increase in sales.

For instance, Nissan revealed that only 952 coupes and convertibles of the 370Z were sold in April, and only 3,419 were sold for the first four months of 2010.

This represents a 34% drop from 2009. Meanwhile, sales of the Chevrolet Corvette suffered as well. In fact, the company has just had its worst sales year in 50 years.

Chevrolet sold only 1,089 cars in April, with just 3,522 Vettes being sold so far in 2010. The Mazda RX-8 had an even worse sales record, with 128 units sold in April and 428 so far in 2010.

Rumors are flying that the RX-8 would not be continued after 2011 since its high-revving rotary engine won't meet Euro V emission standards. For the moment, the muscle cars appear to have avoided the sales decreases.

Both the Camaro and the Mustang bring steady sales. The Mustang had a 33% drop to 5,415 units for April, but this is only because fans are waiting for the 2011 models.

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