Weather continued to impact car sales in February 2014

Article by Eugene Conan, on March 5, 2014

Chrysler Group and Nissan Motor Co. both posted double-digit sales surges in February, thanks to strong sales of light trucks. Chrysler posted an 11-percent surge in sales, marking 47 consecutive months of growth. Its Jeep and Ram units logged a 47-percent and a 28-percent rise in deliveries, respectively.

The carmaker’s light truck grew 27 percent in terms of sales, allowing it to offset a 15-percent drop in car sales. Volumes at the Chrysler brand and Fiat gained 1 percent and 5 percent respectively, but suffered an 11-percent drop at Dodge.

Nissan Motor Co., meanwhile, posted a 16-percent surge in US sales in February, with the Rogue crossover, Frontier pickup and Altima sedan causing the boost. The Nissan division saw a 17-percent rise in sales while Infiniti logged a 6-percent surge in deliveries last month. Overall, Nissan North America posted an 8-percent rise in car sales and a 31-percent surge in light truck volume.

The Japanese carmaker posted a 73-percent jump in Rogue sales, a 112-percent climb in Frontie deliveries, an 11-percent rise in Altima volumes. On the other hand, GM logged a 1-percent drop in overall volume in February to 222,104 vehicles, as its retail and fleet volumes fell 1 percent in the months. Buick was the only GM brand to grow in the month at 19 percent.

Sales dropped 3 percent at both Chevrolet and Cadillac brands, and 1 percent at GMC. At the end of February, GM roughly had an 87-day supply, no thanks to a stockpile of 805,769 cars and light trucks. 

“Weather continued to impact the industry in February, but GM sales started to thaw during the Winter Olympic Games as our brand and marketing messages took hold,” Kurt McNeil, US vice president of GM’s sales operations, said in a statement.

Topics: sales, united states

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