Wheego expects to launch retail sales on March 30

Article by Christian Andrei, on February 8, 2011

With U.S.-made components and a Chinese-made body, Wheego, a start-up electric car brand, is currently producing its first 500 orders. It will launch retail sales on March 30, 2011.

The Atlanta-based Wheego Electric Cars Inc. received U.S. regulatory approval at the end of December 2010 to begin selling a highway-safe, two-seat LiFe model through 35 U.S. dealers. President Jeff Boyd said the company is “ready to go” and he added that his retail network could number 70 dealers by the end of 2011.

Wheego is exhibiting at the National Automobile Dealers Association convention to talk to interested dealers.

He said that 24 potential dealers asked for franchise information during the first morning of the convention. He said the franchise has no upfront investment requirements and it has no rules on signage or store design and no requirements on service tooling or parts inventories.

Boyd said that dealers should commit to ordering a specified number of initial vehicles, depending on their market potential, and must also agree to provide mobile vehicle service.

Boyd is also pitching the idea that Wheego can serve as the electric car for a franchise that does not have an electric vehicle product yet. [via autonews - sub. required]

Topics: united states

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