White is the favourite paint color of new-car buyers

Article by Christian Andrei, on October 13, 2012

White is the favourite paint color of new-car buyers, according to the latest survey from paint company PPG Industries. Throughout the world, white was used in 22% of all new cars. Silver closely follows with 20% while black paint covers 19% of cars. This survey proves that majority of customers still prefer traditional hues despite the appearance of shocking colors on new cars such as the Gotta Have It Green on the 2013 Ford Mustang, Jalapeno for the 2013 Chevrolet Spark, and Giallo Yellow for the Fiat 500. PPG also determined that white, black, and silver made up 61% of all new car colors worldwide. Just 9% of new cars were painted red, 7% were painted blue, and only 2% were green.

The color breakdown in North America is quite similar to the global data. In this continent, about 21% of cars are painted white, 19% are black, while silver and gray have 16% each. Red paint is used in 10% of new cars, blue paint covers 8%, while green is the color of a marginal 3% of new cars. It certainly proves that bold colors are rare in new-car lots. These results are not different from the earlier surveys on color choices.

In a study made by Ford in 2011, Americans lean towards white, black, silver, and gray for their new cars. A couple of years ago, paint company DuPont revealed that 21% of the vehicles sold in North America were painted white, 18% were black, 17% were silver, and 15% were gray. PPG Industries wants to emphasize that people don’t take the choice of colors in their cars lightly. Its data indicate that 77% of buyers use exterior color as a primary factor in deciding on a new car. Of the respondents, 45% said they want a broader variety of color choice options when purchasing a car.

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