Wolfgang Ziebart is new product chief at Jaguar Land Rover

Article by Anita Panait, on July 23, 2013

Wolfgang Ziebart is now part of the management board of Jaguar Land Rover as chief of the company’s product development. Ziebart was head of product development at BMW in the late 1990s, and was even considered a possible CEO candidate. He also played a major role in attempts to resurrect British mass-market carmaker Rover, which was a BMW unit at the time.

Rover’s sale in March 2000 created uproars on BMW management board, leading to either resignation or dismissal of Ziebart and two other board members. After BMW, Ziebart joined German suppliers Continental and Infineon. He was head of Continental’s automotive electronics units after leaving BMW. He then became CEO of chip maker Infineon, and was credited for making the company into an important supplier for Apple's iPhone.

After leaving Infineon in 2009, Ziebart then led German sports carmaker Artega, which was able to develop an electric sports car during his term. Ralf Speth, chief executive of Jaguar Land Rover, remarked that it is “a unique opportunity to obtain an expert of his caliber” for the carmaker, referring to Ziebart. Speth was also a former BMW executive. [source: Jaguar]

Topics: jaguar, land rover

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