Chevrolet will be launching ads for the debut of the Volt plug-in hybrid sedan at the World Series next month, according to General Motors Co.'s marketing chief Joel Ewanick.
At the sidelines of the Rainbow PUSH auto summit in Detroit, Ewanick said that the ads will be part of a broad campaign that Chevrolet will start during Major League Baseball's fall classic and run throughout autumn.
Ewanick didn’t describe the Volt commercials and he also declined to discuss the Chevrolet campaign.
However, he hinted that viewers will be reminded of Chevrolet's nearly 100-year heritage and the place in American culture that the brand shares with baseball. Production of the Volt for retail sales is expected to start on Nov. 11 at its Detroit-Hamtramck assembly plant.
The Volt is being marketed as a “halo car” to emphasize GM's green credentials. The next set of commercials for the Cruze compact will also be seen during the Chevrolet campaign.
Tim Allen narrated the first ads, which provided a comparison of the Cruze with rivals such as the Toyota Corolla. The World Series campaign will run on television, radio and across other media. [via autonews - sub. required]