Zhi Nuo, the new co-brand developed by Bmw and Brilliance in China

Article by Christian A., on April 8, 2013

BMW’s global sales chief Ian Robertson said that it may export cars assembled under a new brand created with China-based partner Brilliance Automotive intended to serve mature and developing markets. He also said that BMW has yet to select the specific markets outside China where this new brand will be made available.

However, it hasn’t ruled out the possibility of these cars being offered at mature markets like Europe. According to a BMW insider, we will all know what the name of this new brand is later this month at the Shanghai auto show. But reports from Chinese media say that it will bear the local name Zhi Nuo, which is translated as The Promise.

It’s believed that the new BMW-Brilliance brand will base its models on existing BMWs assembled by the partnership at their facility in Shenyang, China, such as the X1 SUV and 3-series sedan. However, Robertson has yet to confirm this. Under Chinese regulations, foreign automakers that produce cars in China must develop a new brand with their local partner.

A fraction of the cars has to use “new energy”, which means that it could either be a hybrid or make use of a full-electric powertrain. Robertson explained that with this rule, global automakers will help local companies build cars that are good enough to set up a Chinese brand abroad.

So far, we’ve seen the launches of Nissan-Dongfeng’s Venucia and Honda-Dongfeng’s Ciimo, which both debuted at the 2012 Beijing auto show. The Ciimo sedan used the previous-generation Honda Civic as its bases. Meanwhile, the Venucia D50 sedan was based on Nissan’s Tiida.

Topics: bmw, china

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries