Bentley achieves pre-recession demand levels in 2011
By Jonathan, 03 Jan, 2012. 0 Comments
2013 Bentley Continental GT V8
Bentley has returned to pre-recession levels of demand in 2011, reporting strong growth in all major markets. Worldwide sales increased 37% to 7,003 for the year. Sales were accelerating as the year progressed. Last month's sales were 1,059 units, an increase by 69% on a year-on-year basis. Last December was Bentley's best month since its pre-recession record of 2007. It is also the second best month in the company's history.
Last year, Bentley sold 2,021 vehicles, an increase of 32%, in the United States, which remains its number one market. For the first time ever, its second largest market is China with sales in the region virtually doubling to 1,839 units, surpassing the previous year's record before the end of July. This feat is even more stunning considering the company has been present in Mainland China for less than a decade. The company’s sales in continental European rebounded to 1,187, which is an increase of 53%, thanks to the strong demand in Germany where sales have risen by 88%. In the United Kingdom, the company saw an increase of more than 5% with 1,031 units sold despite the past months being extremely challenging. Operations in the Middle East market are also positive despite the political instability that has plagued certain markets.
Bentley’s Chairman and Chief Executive, Wolfgang Dürheimer, said: “It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the Brand and a recognition of the quality, craftsmanship and engineering excellence of our cars. It is also testament to the work of the entire Bentley Team whose passion and daily commitment has delivered this outstanding result. It has been particularly pleasing to see renewed interest in Bentley in established as well as and new and emerging markets, all of which is contributing to a positive financial result for 2011."
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