Bentley posted a 32 percent increase in global sales in the first six months of 2012 to 3,929 vehicle deliveries. The carmaker’s substantial sales growth was primarily attributed to increased deliveries in every market region where the company is competing. The carmaker logged a 25.7 percent hike in sales in the United States to 1,140 car deliveries as well as a 55.7 percent increase in China to 1,059 vehicle deliveries. Both the US and China markets craved for more Bentleys, with the Asian country accounting for more sales in the first quarter of 2012 and the North American market winning over the former in the second quarter of 2012.
Spearheading Bentley’s sales charge is Mulsanne, as its Diamond Jubilee Special Edition and Mulliner Driving Specification managed to help the carmaker’s flagship post an overall increase of 30 percent. Another Bentley model that stole the heart of consumers worldwide in the first half of 2012 is the new Continental GT premium coupé, now available with both W12 and V8 engines, posting a 48.5 percent increase in deliveries during the period.
Bentley likewise posted increase in sales in all other regions: Europe with 22.9 percent hike to 607 vehicle deliveries; United Kingdom with 4.5 percent jump with 557 car deliveries; and the Middle East with 47.9 percent to 346 cars. The company’s operations in the Asia Pacific and Japan also logged a 52.6 percent and 114.3 percent, respectively. Bentley chief executive Wolfgang Duerheimer said that company’s half-year results show strong growth for carmaker in every single global region. He noted the growing competition between the US and China, saying that the carmaker is watching closely to see who will emerge as the largest market in 2012.