BMW aiming to recapture its crown in the mid-sized luxury sedan segment
By Andrew C., 26 Aug, 2010. 0 Comments
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In hopes of gaining back its crown in the mid-sized luxury sedan segment, BMW is releasing a sleeker-looking, larger and more technologically advanced 2011 5-Series. Klaus Draeger, BMW AG board member for r&d, said that the sixth generation of the 5 series is how a BMW sedan should be with aesthetics and efficient dynamics. Draeger predicts that the US will remain to be the car's top market. This model will be competing against the radically restyled Mercedes-Benz E class, which is available in more variants and aggressively priced. In the US last year, BMW sold 40,109 5-series sedans and station wagons, a 13% decline from 2008 in a light-vehicle market that dropped 21% last year. On the other hand, Mercedes-Benz sold 43,702 E-class sedans and coupes in 2009, a 12% increase over 2008 after the all-new sedan debuted last June. The convertible, station wagon and diesel variants will be available starting this year. [via autonews - sub. required]
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