Plans for a BMW M7 have been dropped due to the costs involved, BMW’s M division boss, Kay Segler, tells Automotive News. Segler added, “We’ve looked at that [BMW M7] and decided not to do it…The 760 with all-wheel drive is a very strong offering. The M sales would be too small for our total investment.”

However, he did not rule out an M version of the 1-series. Last year, BMW sold 24,186 M models worldwide, which it hopes to surpass this year with September’s launch of the BMW X5 M and BMW X6 M. On the potential of the BMW M1, Segler said, “Give me a year or so to look into the 1-series.” But Segler ruled out a BMW X1 M. “You need an entry into M price-wise…but whether we can do that economically has to be determined. Dreams are always there, but we have to pay for them. An X1 is not a car that we would have.”

Tags: bmw m1 news, bmw news, bmwm1, car news

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