The Emirate of Abu Dhabi is the location of the biggest showroom in the world for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles. Abu Dhabi Motors, which has long been the importer of the BMW Group in the region, said that it has invested about AED 300 million (about 62 million euros) in the new 35,000-square-metre showroom during the three years that it was in construction. The BMW Group said that the new showroom was formally inaugurated at an exclusive event last Tuesday. The event had more than a thousand guests and was formally officiated by Ian Robertson, a member of the Board of Management of BMW AG who overlooks Sales and Marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and Vice-Chairman of the Abu Dhabi Executive Council, and Arno Husselmann, General Manager of Abu Dhabi Motors.
Also attending were Graeme Grieve, Vice-President for Importer Markets of BMW AG, and Adrian Van Hooydonk, Director of BMW Group Design. It was attended by numerous VIPs and celebrities from the region, such as fashion designer Walid Atallah. At the opening of this showroom, Ian Robertson showed his appreciation for the investors and owners Sheikh Mohammed Bin Butti Al Hamid and Sheikh Saif Bin Mohammed Bin Butti Al-Hamid for their commitment to complete the showroom.
Robertson also said that this massive facility in Umm Al Nar consists of separate showrooms and sales areas for the three premium automobile brands (BMW, MINI and Rolls-Royce Motor Cars) and for BMW motorcycles. This facility will have over 450 staff members. The new showroom enables customers to look at the entire lineup of the brands in various colors and option packages, with over 70 automobiles and 10 motorcycles to be displayed permanently. Customers also get to view a wide range of newer pre-owned vehicles and a modern service area that has the latest technology features. The workshop could perform maintenance on as many as 120 vehicles at the same time.